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Brand Management Discipline

34 videos
Personal Branding: The Person in the Mirror
Personal Branding: The Person in the Mirror
1h 6m
How to Craft your Value Proposition in the New Normal
How to Craft your Value Proposition in the New Normal
28 min
How to Build a Better Business through the Power of eCommerce
How to Build a Better Business through the Power of eCommerce
25 min
How Covid19 Changed Shoppers’ Behavior
How Covid19 Changed Shoppers’ Behavior
1h 33m
How People Behave Online Before, During and After Lockdown
How People Behave Online Before, During and After Lockdown
28 min
Turning Around a Brand by Defining Differentiated Proposition and Innovations, and Challenging a Competitive Brand Goliath
Turning Around a Brand by Defining Differentiated Proposition and Innovations, and Challenging a Competitive Brand Goliath
18 min
Achieving Brand Growth and Performance of the Total P&G Hair Care Business In Asia Pacific
Achieving Brand Growth and Performance of the Total P&G Hair Care Business In Asia Pacific
10 min
Championing Value for Brand Rebound
Championing Value for Brand Rebound
1h 15m
Empowering Connectivity: Globe At Home's Journey to Brand Success
Empowering Connectivity: Globe At Home's Journey to Brand Success
7 min
LoveStrong: Century Tuna’s Brand Relevance of Superbods Event During the Pandemic
LoveStrong: Century Tuna’s Brand Relevance of Superbods Event During the Pandemic
1h 9m
Crafting Iconic Masterbrands with Selecta's Out of Home Ice Cream
Crafting Iconic Masterbrands with Selecta's Out of Home Ice Cream
7 min
Cultivating a Winning Brand Portfolio: Strategies for Growth in P&G's Hair Care
Cultivating a Winning Brand Portfolio: Strategies for Growth in P&G's Hair Care
1h 6m
Brand Architecture Strategies and Portfolio Management
Brand Architecture Strategies and Portfolio Management
44 min
Brand DNA and Strategy
Brand DNA and Strategy
43 min
Brand Positioning and Messaging
Brand Positioning and Messaging
34 min
WINNING Strategies for Rejuvenating a Challenged Business or Brand: Expert Advice from Turnaround Strategists
WINNING Strategies for Rejuvenating a Challenged Business or Brand: Expert Advice from Turnaround Strategists
51 min
Recovery Marketing: How People Live (International Edition)
Recovery Marketing: How People Live (International Edition)
1h 17m
Recovery Marketing: How People Play (International Edition)
Recovery Marketing: How People Play (International Edition)
1h 37m
Recovery Marketing: How People Buy (International Edition)
Recovery Marketing: How People Buy (International Edition)
1h 21m
Recovery Marketing: How People Eat (International Edition)
Recovery Marketing: How People Eat (International Edition)
1h 20m
Recovery Marketing: How People Heal (International Edition)
Recovery Marketing: How People Heal (International Edition)
1h 5m
Developing a winning brand marketing strategy: Aligning brand identity, and creative executions with the needs and wants of consumers
Developing a winning brand marketing strategy: Aligning brand identity, and creative executions with the needs and wants of consumers
1h 1m
Crafting a winning point-of purchase marketing strategy: Developing a shopper marketing plan that aligns with brand objectives, and employs effective tactics
Crafting a winning point-of purchase marketing strategy: Developing a shopper marketing plan that aligns with brand objectives, and employs effective tactics
1h 6m
Leveraging digital and social media channels: Using a variety of online tools and platforms to build brand awareness, engagement and loyalty.
Leveraging digital and social media channels: Using a variety of online tools and platforms to build brand awareness, engagement and loyalty.
1h 1m
Optimizing channels for reaching your target market: Ensuring products are accessible, and appealing at the point of sale
Optimizing channels for reaching your target market: Ensuring products are accessible, and appealing at the point of sale
1h 6m
Measuring the effectiveness of pull and push marketing: Using data to analyze and evaluate and redirect campaigns
Measuring the effectiveness of pull and push marketing: Using data to analyze and evaluate and redirect campaigns
48 min
Integrating pull and push marketing: Finding synergies and opportunities for collaboration between brand and trade marketing strategies.
Integrating pull and push marketing: Finding synergies and opportunities for collaboration between brand and trade marketing strategies.
1h 5m
Strategic Positioning: Creating Your Uniqueness to Stand Out
Strategic Positioning: Creating Your Uniqueness to Stand Out
31 min
Understanding The Filipino Consumers
Understanding The Filipino Consumers
34 min
Cultural Connection: Defining Your Brand Identity
Cultural Connection: Defining Your Brand Identity
27 min
Cultural Continuity: Managing Brand Extensions and Sub-brands
Cultural Continuity: Managing Brand Extensions and Sub-brands
26 min
Cultural Collaboration: Building Brand Communities and Advocates
Cultural Collaboration: Building Brand Communities and Advocates
30 min
Understanding Brand Trust: Unlocking New Revenue Opportunities
Understanding Brand Trust: Unlocking New Revenue Opportunities
1h 3m
Building Enduring Brand Trust: What I’d Tell My Younger Self
Building Enduring Brand Trust: What I’d Tell My Younger Self
45 min